Streaming TV Society

Hulu
Art Direction & Design

Co-Art Direction: David Boden
Copy: Greg Kennerson
Co-Design: Lindy Shabata & Raisa Janjua
Motion: Justin Kowalec
Video: Christian Robinson

Television has changed, but advertising has not. As the first premium ad-supported streaming platform, Hulu pioneered viewer-first advertising — the belief that viewer experience and advertising ROI are not mutually exclusive, but in fact directly correlated to one another.  Streaming TV creates boundless opportunities for both programming and ads to break out of their 30-60 boxes and Hulu is the thought leader to forge a new path. But we can’t do it alone. So we’ve formed The Streaming TV Society — a group of creative thinkers across the industry — to help us reinvent advertising for the Streaming TV era.