Asian Pacific Islander Heritage Month: APIAF

Title: Asian Pacific Islander Heritage Month

Role: Art Director & Lead Designer

For Hulu's Asian Pacific Islander Heritage Month campaign, I led the visual identity from concept through execution, partnering with illustrator Jasper Wong to bring an authentic, artist-driven point of view to the campaign's key art. I built the toolkit that carried that identity across every touchpoint, then led an internal team of designers, motion designers, and video editors to bring it to life across the platform. It's a campaign I'm proud of — not just for how it looked, but for how it came together, blending an outside illustrator's voice with an in-house team working in lockstep.